电子商务英语2017年10月真题试题及答案解析（00888）

我打算开一家网店销售鞋、包和女士时装。

电子商务和移动商务之间的差距正在缩小。

这个软件会帮助你的电脑运行得更快。

为了更好地保护你的电脑，你要经常更新防火墙。

电子商务将会长久地存在。我们要学会适应它。

The paradox of marketing in an e-business environment is that it’s more complex than marketing directly to consumers, and yet fundamentally the same. (71 ) [The basic equation hasn’t changed: you have a product or service to sell and you need to convince someone to buy it.] In a retail environment, that’s where the story often ends: getting to a sale is the focus and point of marketing. That’s not true in an e-business environment.

(72) [There are so many e-business marketing strategies and there are just as many business marketing strategies offline.] But the benefit of online marketing is that you can monitor and measure your marketing efforts and results in near real time. Focus on the best online market strategies when you create your internet marketing plan.

The following are some of the most effective marketing strategies online:

(73) [Create a high quality website that offers excellent information and resources to those visiting the site.]

Execute effective performance marketing campaigns. (74) [ You can actually target potential customers based on the keywords they search for.]

Don’t underestimate the value of quality links.

Showcase your expertise in forums, groups, and social networks.

(75) [Email marketing is an absolutely essential e-business marketing strategy.] 

And if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business greatly.

Creating your own affiliate program is arguably the most effective way of growing your business and sales online.

The thieves must have deliberately______(trigger) the alarm and hidden inside the house.

If the package is______(wrap) well, we assume the contents are also wonderful.

Success in the online marketplace is never an_______ (assure) outcome.

Anyone who is not______(qualify) for his or her job should be categorized “off-staff”.

You should know what’s_______(go) on in the market before you enter.

set up

place the order

buying habits

funding request

sales channel

shopping online

products and services

organizational structure

current investors

a concise summary

consist of

mission statement

number of employees

market analysis

focus on

opportunity

potential customer

physical store

e-business plan

marketing strategy

操作员，接线员n.o_____________

批发的，整批卖的adj.w_____________

小路，路线n.p_____________

客户，当事人n.c_____________

消费者n.c_____________

买，购买v.p_____________

利益，获益n./v.b_____________

内部的adj.i_____________

Ten years ago, a French-born software (31，工程师)living in California took time out from his Silicon Valley day-job to (32，创造)a new kind of online (33，贸易,销售)system. Pierre Omidyar was just 28 when he sat down over a long holiday weekend to (34，写)the original computer code for what eventually (35，成为)an Internet super-brand—the auction eBay.

企业 n.e_____________

在线地，联网地adv.o_____________

29、()

30、()

26、()

28、()

27、()

24、()

25、()

23、()

How can we practice our spoken English?I think the first and the most important thing is to believe(21). You should always be full of confidence or you(22)be able to improve your English. You should often encourage yourself. “Come on, don’t be afraid!”You should never lose heart and never give up.

Maybe you are afraid of losing face, but you should think since we are students and we’re(23)there’s no need to worry (24) anything. You must always be active in practice. There’s no problem that your pronunciation and intonation 语调) can’t be as good(25) he native people because we are Chinese, and we don’t have chances lo live(26)foreign countries and talk with the people there. But you must know that the main way to study English is to make ourselves understood and(27)other people. You should believe that native speakers will not laugh at you.(28)they will encourage you. So if you are brave enough you’ll certainly make rapid progress in your(29)English.

(30)be shy or afraid! Just have a try. 

21、()

22、()

19、The popular Chinese name for a search engine is______.

20、Every national site that is part of the federation______.

17、Text chat, page pushing, Voice over IP (VoIP) , shared browsing, and call-back technology are some kinds of______.

16、The underlined word (enhancing) in the first line of the second paragraph is closest in meaning to______.

Passage 3

One project to overcome the limitations of the existing search engines is the EuroSearch project. EuroScarch is a federation of national search engines which gives much better results and is more suited to the challenges of the multilingual and multilingual global Internet. The founding members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a query to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the other languages.

Every national site that is part of the federation remains in the country of origin and is maintained by native speakers who will ensure that the search works in their own language. At the same time, the EuroScarch framework tries to remain open to other countries and services who would like to become part of the initiative.

18、To put it briefly, this project wants to serve______.

14、What you’ve read above is most probably______.

Passage 2

Imagine a customer visiting your website for the first time. He’s on the verge of buying a product or using a service when something on your site confuses him. He doesn’t know how to proceed. Sure, He can get help via email or a list of answers to frequently asked questions, but he wants a live person to assist him. If you don’t provide this option, you’ll likely lose that customer. And a toll-free telephone number often won’t do the trick, because the typical customer has only one home phone line, accesses the Web through it, and won’t gladly log off Internet to call for help.

Many companies are (enhancing) their sites with support features that allow real - time communication over the Internet. The tools available range from text chat to page pushing, Voice over IP (VoIP), shared browsing, call-back technology, or a combination. In most cases, you needn’t install a new set of servers to handle these solutions. Several vendors offer these tools as hosted services, for which you pay a monthly fee, and add a few lines of HTML to the code for your site.

15、The writer suggests that you should offer______to assist tho customer on the website.

13、During the course, students can______.

Passage 1

Like hundreds of other young people of all countries who take part in our language courses, you can make the most of your holidays by studying French in an interesting way and, at the same time, discover one of France’s most beautiful areas—Nice!

Our summer course lasts 3 weeks in July and August. You’re welcome to come at any time between July and August 6. You can choose to stay at a host family, but we suggest you stay at our international summer camp. It makes it easy to meet other people and make new friends. What’s more, you can have your classes in the same building which is close to the beach! A free bus service brings you to and from classes if you are living in a French host family or enables you to get into the centre of town if you are living at the summer camp.

Whenever you choose to come, we’ll organize short trips, parties, sports and other activities and motivate you to speak French.

Your stay in Nice will therefore not only be an educational one, but also an enjoyable experience. Besides offering you many opportunities to meet other people from different cultures, we will do everything to make sure your stay will be unforgettable!

11、How long is the summer course?

12、According to the passage, they suggest the students stay______during the study.

The terms of an agreement, treaty, or other arrangement are the_____that must be accepted by the people involved in it.

You should design a friendly website. The fewer clicks needed to order, ______. Try to make the login process minimal, and only keep the most relevant fields mandatory.

If you plan to collect sensitive______from your customers, you should use security systems like SSL.

We went there early______get good seats.

California, along with Florida and Hawaii, is among the most popular______tourist destinations.

A high degree of expertise is ______for this stage of the manufacturing process.

Users can transfer date from a computer______ an iPhone with a click of the mouse.

Credit cards can be handy—they mean you do not have to carry large sums of _______.

To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a ______ basis.

A computer______is someone who tries to break into computer systems,especially in order to get secret information.