电子商务英语2013年10月真题试题及答案解析（00888）

社会营销追随着社交网络的趋势。(social marketing)

为方便大宗交易，公司打算使网站的界面更加人性化。(in bulk)

网络电子商务市场的这一增长必定会产生新的工作和商业机会。(generate)

你的网店如何与众不同?(differ)

给你的客户提供各种支付方式。(available)

E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)[Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential.] The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.

(72.)[According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion.] That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)[The vast majority of people still buy most things in the good old “bricks-and-mortar”world.]

(74.)[But the commerce department’s figures deal with only part of the retail industry.] (75.)[For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce.] InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.

If the package is wrapped well, we ______ (assume) the contents are also wonderful.

Customers are advised to make seat ______ (reserve) well in advance.

The need to talk to someone, anyone, ______ (overwhelm) her.

Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.

We are ______ (conduct) a survey of consumer attitudes towards organic food.

rely on

a fraction of

make a decision

attend to

shut down

be immune from

on the verge of

specialize in

tend to

sign up

unauthorized access

precision targeting

domain name

natural language processor

customer support

CEO

SEO

snail mail

market analysis

mobile commerce

说服，使确信，使信服 v.c_ _ _ _ _ _ _

富于想象力的 adj.i_ _ _ _ _ _ _ _ _ _

协调，配合 n.c_ _ _ _ _ _ _ _ _ _ _

拍卖，竞卖，标售 v. / n.a_ _ _ _ _ _

保持，保留，记住 n.r_ _ _ _ _

态度 n.a_ _ _ _ _ _ _

形象，影像，图像 n.i_ _ _ _

潜在的，有可能的 adj.p_ _ _ _ _ _ _ _

承认，鸣谢 v.a_ _ _ _ _ _ _ _ _ _

利用，使用 v.u_ _ _ _ _ _

Creating your own affiliate program is arguably the most effective (31)of growing your business and sales online. Affiliate marketing is(32)having your own online sales force working on a commission-only basis. (33)creating a powerful affiliate program, you can enable(34)website owners and online marketers (35) boost sales and traffic on your own site.

30、()

29、()

27、()

28、()

24、()

25、()

26、()

22、()

23、()

20、According to the last paragraph, meetings are held to______.

PayPal is considered as the(21)reliable and widely used payment gateway. (22)different online businesses use this facility via cards, debit cards or(23)the website itself. The PayPal payment system is(24)user-friendly that can be installed in online shopping cart software that(25)safe and easy e-commerce website solutions. Companies(26)their own URL can insert code into the website(27) payment gateways provided by any reliable service provider. You can also(28) for a free trial for the shopping software.

19、Before beginning a telecommuting arrangement, the management should______.

17、According to the response of most of the top 1000 companies, telecommuting _____.

18、Which of the following statements is TRUE of telecommuting?

14、When applying for Wildlife Watch membership, a Rockwatch member can enjoy______.

15、You may join both Rockwatch and Wildlife Watch clubs by______.

Passage 2

Everybody telecommuting (远程办公). “It won’t work in most jobs”, “It costs too much”,“It reduces air pollution”,“It helps people balance family and work responsibilities”, and “Most people are doing it”.

In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reduces cost and improves worker productivity (生产力). The days of everyone commuting to the office five days a week are quickly disappearing.

Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new, novel, or untested way of working.

But is it for you? Telecommuting is not a panacea (万能药). Whether you are a manager, or an HR (Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.

Join us for any or all of the following meetings to get answers, information, and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them.

16、How do people look at telecommuting according to the first paragraph?

13、What activities are specially arranged for Rockwatch members interested in photography?

12、Rockwatch is a magazine telling about things related to______.

Only when we had finished all the work ______ that it was too late to take a bus home.

Scientists should be kept ______ of the latest developments in their research areas.

Passage 1

Rockwatch—The Best Club on Earth

If you are a young person and interested in geology(地质学), then Rockwatch is the club for you.

When You Join

New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well.

In it you will find your：

membership card

full color mini-map

thumbs up guide

fact cards

Rockwatch Magazine

Our lively magazine is mailed to members three times a year. They can read reports and news from around the world，and articles on everything from diamonds to dinosaurs(恐龙), earthquakes to erosion(水土流失).

Rockwatch Events

With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided walks.

The Rockwatch Rock Artist

They will not start the project until the board chairman ______ back from South Africa.

Jack would rather spend time complaining than ______ the problem by himself.

There is a clock ______in the wall.

Frank ______ a perfect safety record by driving carefully.

I tried to get out of the business ______ I found impossible to carry on.

He dislikes their ______of his freedom of choice.

Natural gas can ______ these clean resources and is cheaper than coal.

Greece has new political leadership to help it deal with ______ debts.