益阳职业技术学院英语单招测试题附解析
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What is the passage mainly about?
- A.Advertising and promotion.
- B.Informative function of advertising.
- C.Advantages and disadvantages of advertising.
- D.Benefits of advertising and its characteristics.
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The author thinks that the well-known TV personality________.
- A.forces his own views on the public
- B.holds one-sided views on advertising
- C.can’t tell persuasion from information
- D.is interested in nothing but the buyers’ attention
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Which of the following opinions does the author probably accept?
- A.There is nothing wrong with advertising in persuading buyers.
- B.Advertising can prevent low-quality articles from entering markets.
- C.Advertising informs people of new ideas rather than wins them over.
- D.Buyers are not interested in getting information from advertisements.
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20()
- A.journey
- B.wisdom
- C.opportunity
- D.community
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Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable prices,thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.By helping to increase demand it ensures an increased need for labour,and is therefore an effective way to fight unemployment.It lowers the costs of many services:without advertisements your daily newspaper would cost four times as much,the price of your television license would need to be doubled,and travel by bus or tube would cost 20 percent more.
- And perhaps most important of all,advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising,no regular advertiser dare promote a produ
- If its message were restricted merely to information,which would be difficult to achieve,for even a detail such as the choice of the colour of a shirt is subtly persuasive,advertising would be so boring that no one would pay any attention.But perhaps that
- A.he understands the cost of advertising well
- B.advertising costs money like everything else
- C.it is worthwhile to spend money on advertising
- D.everyone knows advertising is money consuming
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17()
- A.hug
- B.nod
- C.lift
- D.strike
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18()
- A.slipping
- B.rolling
- C.rushing
- D.breaking
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19()
- A.firmly
- B.constantly
- C.simply
- D.politely
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15()
- A.reached
- B.washed
- C.raised
- D.waved
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16()
- A.watched
- B.inspected
- C.witnessed
- D.noticed
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13()
- A.concerned
- B.excited
- C.puzzled
- D.bored
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14()
- A.make
- B.start
- C.take
- D.continue
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11()
- A.before
- B.unless
- C.though
- D.since
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12()
- A.story
- B.deed
- C.desire
- D.demand
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10()
- A.quitted
- B.marched
- C.exited
- D.approached
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9()
- A.company
- B.presence
- C.challenge
- D.attack
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8()
- A.excused
- B.refreshed
- C.prevented
- D.forgave
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6()
- A.target
- B.rule
- C.record
- D.example
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7()
- A.stressful
- B.accessible
- C.awkward
- D.tough
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4()
- A.beyond
- B.over
- C.around
- D.into
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5()
- A.hated
- B.ignored
- C.missed
- D.refused
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3()
- A.smokes
- B.smiles
- C.sighs
- D.smells
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On a trip to California,my family stopped for lunch.As we walked toward the entrance to the restaurant,a man,with a__1__beard and dirty hair,jumped up from a bench outside the restaurant and opened the door for us.Regardless of his__2__,he greeted us in a friendly way.
Once inside,my daughters whispered,“Mom,he __3__.”After we ordered our lunch,I explained,telling the kids to look__4__the dirt.We then watched other customers approach the restaurant but many__5__him.Seeing this rudeness truly upset me.The day I became a mother,I had determined to set a good__6__to my children.Yet sometimes when things didn’t go right,being a good example was __7__.When our meal arrived,I realized I had left the car-sick pills in the truck.With the windiest trip ahead,the kids needed them,so I__8__myself from the meal and went to get them.
Just then,the “doorman” was opening the door for a couple.They rushed past him without even acknowledging his__9__.Letting them in first,I said a loud “thank you” to him as I__10__.
When I returned,we talked a bit.He said he was not allowed inside__11__he purchased food.I went back and told my family his__12__.Then I asked our waitress to add one soup and sandwich.The kids looked__13__as we had already eaten,but when I said the order was for the “doorman”,they smiled.When it was time to__14__ our trip,I found the “doorman” enjoying his meal.Upon seeing me,he stood up and thanked me heartily.He then__15__ out his hand for a handshake and I gratefully accepted.I suddenly__16__the tears in his eyes—tears of gratitude (感激).What happened next drew great astonishment:I gave the “doorman” a__17__.He pulled away,with tears__18__down his face.
Back in truck,I fell into deep thought.While we can’t choose many things in life,we can choose when to show gratitude.I said thanks to a man who had__19__held open a door for me,and also said thanks for that __20__ to teach my children by example.
1.()
- A.clean
- B.messy
- C.pretty
- D.bright
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2()
- A.service
- B.appearance
- C.state
- D.attitude
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In his speech,he said that it was his primary school teachers that he was fond of________influenced his whole life.
- A.what
- B.which
- C.as
- D.who
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You________get an all-expense-paid vacation to Australia if you can answer all the questions.
- A.must
- B.can
- C.shall
- D.may
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Mary felt________from the outside world,since she lacked an Internet connection and couldn’t receive any e-mail.
- A.cut down
- B.cut in
- C.cut off
- D.cut out
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The plan put forward at the meeting is________perfect;there’s still much room to improve.
- A.close to
- B.next to
- C.far from
- D.out of
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Jack________the test for further study in the USA.Let’s have a party to congratulate him.
- A.passed
- B.has passed
- C.has been passing
- D.had passed
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With proper measures,the economy in China is beginning to ________again.
- A.break up
- B.pick up
- C.put up
- D.take up
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By the time the girl comes back to life,scientists probably________a cure for this incurable disease.
- A.will have discovered
- B.are discovering
- C.will be discovering
- D.have discovered
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I’ve been writing this report________for the last two weeks,but it has to be handed in tomorrow.
- A.finally
- B.immediately
- C.occasionally
- D.certainly
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Provide your doctor with a detailed medical history________he can give you accurate treatment.
- A.even if
- B.in case
- C.so that
- D.as though
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While working outdoors,Linda was________by the heat and fell to the ground,unconscious.
- A.astonished
- B.depressed
- C.overcome
- D.hit
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The man answered the phone in a loud voice at the meeting,________made Andy annoyed.
- A.that
- B.what
- C.who
- D.which
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There is no simple answer,________is often the case in science.
- A.as
- B.that
- C.when
- D.where
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Finding information in today’s world is easy.The ________is how you can tell if the information you get is useful or not.
- A.knowledge
- B.ability
- C.competition
- D.challenge
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Helen has been looking for a job over the whole year,feeling she can’t get________without work experience.
- A.one
- B.it
- C.that
- D.this
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—I’d like to be on my own for a while.Do you mind? —________.Go ahead.
- A.Not in the least
- B.No way
- C.Yes,of course
- D.I’m afraid so