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根据下列短文，回答下列各题。
To understand the marketing concept，it is only necessary to understand the difference be—tween marketing and selling．Not too many years ago，most industries concentrated primarily onthe efficient production of goods，and then relied on“Persuasive salesmanship”to move asmuch of these goods as possible．Such production and selling focuses on the needs of the sellerto produce goods and then convert them into money．
Marketing，On the other hand，focuses on the wants of consumers．It begins with first analy zing the preferences and demands of consumers and then producing goods that will satisfythem．This eye on the consumer approach is known as the marketing concept，which sireplymeans that instead of trying to sell whatever is easiest to produce or：buy for resale，the makersand dealers first try to.find out what the consumer wants to buy and then go aleIout making it ac-cording to consumer demand．
This concept does not imply that consumer satisfaction is given priority over profit in a como pany．There are always two sides to every business activity-the finn and the customer-and，each must be satisfied before bade OCCURS．Successful merchants and producers，however，recog-nize that the surest route to profit is through understanding customers．This concept has been rec-ognized in such slogalls as“Have It Your Way．”And“Youre the Boss．”A good example of theinlpoltaJlce of satisfying the consumer presented it self in mid一1985，when Coca Cola changed theflavor of its drink．The non-acceptahoe of the new flavor by a significant potion of the pubhebrought about a quick restoration of the Classic Coke，which Was then marketed alongside the newKing Customer ruled!

A good knowledge of the difference between marketing and selling leads to________.
A.the efficient production of goods
B.a perfect command of salesmanship
C.a basic command of the marketing concept
D.the conversion of goods into money

试题出自试卷《成人高考专升本《英语》全真模拟试卷(9)》

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Directions：
For this part，you are allowed 20 minutes to write a short composition of about100—120 words on the title：Advertisements．Base your composition on the outline givenbelow in Chinese：
1．随着经济的发展，越来越多的人涌向城市。
2．但是存在一些问题。
3．要解决这些问题，政府必须采取行动。
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59.
- A.What should I do?
- B.B：Yes,he is．
- C.Where is the hospital?
- D.Thank you，mom．
- E.What was wrong with him?
- F.Im sorry to hear that．
- G.Where have you been?
- H.Were you sick?
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65.
- A.What should I do?
- B.B：Yes,he is．
- C.Where is the hospital?
- D.Thank you，mom．
- E.What was wrong with him?
- F.Im sorry to hear that．
- G.Where have you been?
- H.Were you sick?
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58.
- A.What should I do?
- B.B：Yes,he is．
- C.Where is the hospital?
- D.Thank you，mom．
- E.What was wrong with him?
- F.Im sorry to hear that．
- G.Where have you been?
- H.Were you sick?
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A：Jim，you said you would not stay out late after school，didnt you?B：Yes，mom，I did．
- A：But its 10 0clock now． ____56___
- B：Sorry．Ive been to the hospital．A：What? __57__
- B：N0．I sent Jack to the hospital．A：Oh，really? __58__
- B：He had a terrible headache on the way home．A：Is he better now?
- B：__59__
- A：Good for you，my dear!Im very glad you can help others．B：__60__ 56.
- A.What should I do?
- B.B：Yes,he is．
- C.Where is the hospital?
- D.Thank you，mom．
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57.
- A.What should I do?
- B.B：Yes,he is．
- C.Where is the hospital?
- D.Thank you，mom．
- E.What was wrong with him?
- F.Im sorry to hear that．
- G.Where have you been?
- H.Were you sick?
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Which of the following statements is true about Quiz 2?
- A.You use more energy if you walk rather than jog for the same amount of time．
- B.You use more energy if you jog rather than walk the flalne distance．
- C.You use the same amount of energy whether you jog or walk the sanle distance．
- D.You usd the same amount of energy whether you jog or walk for the same amount oftime．
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The author believes_________．
- A.walking is better than jogging
- B.working up a good sweat is the best way
- C.walking is one best exercise
- D.over—exercising is the best way
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This article explains_________．
- A.the digiculties of exercising
- B.why exercising is good for your health
- C.important information to know about exercising
- D.why people have some wrong ideas about exercising
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Passage Two
Exercise，everyone advises!But immediately，when you try，you run into trouble．Thereis so much contradictory，sometimes in correct advice about exercising that become confused．Test yourself on the following true-false quiz．It tell you what you need to know．
1．To lose weight you should always“work up a good sweat”when exercising．
False．Sweating only lowers body temperature to prevent overheating；it does not help you reduce weight．You may weigh less immediately after a Workout，but this is due to water loss．Once you replace the liquid，you replace the weight.
2．You bum more calories jogging one mile than walking the same distance．
False．You use，the 8aRle amount of energy whether you walk or jog the mile，since inboth cases you are moving the sanle weight the 8anle distance．The speed doesn’t matter．ofcourse，if you jog rather than walk for 30 minutes，youll cover more distance，and thereforeburn more calories．
3．If your breathing doesn’t return to normal within minutes after you finish exercising，youve exercised too much．
True．Five minutes or so after exercising，your breathing should be normal，your heartshouldn’t pounding，and you shouldnt exhausted．Beneficial exercise is not too difficult，un-pleasant，and exhausting；it is enjoyable and refreshing．
4．Walking is one of the best exercises．
True．Walking helps circulation of blood throughout the body，and thus has a direct effect on your overall feeling of health．
The underlined phrase work up in Quiz 1 means_________．
- A.relieve
- B.develop
- C.lose
- D.waste
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