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- Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to dev
- But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to bay particular products, many respond by buying them.
- Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
- Buying' motives are usually broken down into two categories: Rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of f
- Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of livi
- It can be inferred from the passage that one of the advantages of advertising for consumers is that.
- A.it can create a big demand for consumer goods
- B.the mass market created by it leads to low prices
- C.Producers can introduce pew products to consumers
- D.it helps consumers discover new products
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In some sense, travel for sightseeing is a kind of comprehensive recreation. People travel to broaden their fields of vision, increase their knowledge, refresh and relax their bodies. The scenic spots attract tourists not only by beautiful natural and human landscapes, but also by modern entertainment facilities such as gymnasiums, billiard room, song and dunce halls, swimming pools, etc. Concerts, acrobatic performance and theatrical performance are all loved by people. Those recreation parks built in the metropolis are very popular.
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Why do people select one transportation mode over another for their business and pleasure/personal trips? Many theories have been put forward on mode selection decision processes. Most theorists, however, consistently identify availability, frequency, cost/price speed/time, and comfort/luxury as the mode decision available. Other factors that have been suggested are safety, convenience, ground services, terminal facilities and locations, status and prestige, and departure and arrival- times. People in different segments of the travel market place varying degrees of value or utility on these criteria. For example, a business departure/arrival times may be all-important to the business traveler, while cost/price may be the pleasure traveler's first criterion.
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专项旅游
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无形收入
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冲动购买
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载客率
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重要的营销工具
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旅游动机
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国际短程游览者
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放游胜地
2005年初级经济师考试《旅游经济专
初级旅游经济师试题及答案一
初级旅游经济师试题及答案二
2005年初级经济师考试《邮电经济专
初级经济师试题及答案1(邮电经济)
初级经济师试题及答案1(保险经济)
初级经济师试题及答案2(邮电经济)
初级经济师试题及答案2(保险经济)
初级经济师试题及答案3(保险经济)
2014年经济师初级考试真题《建筑经