Passage 2

Searching by keywords is the most common method of using a search engine,but the problems with keywords are the relatively imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword. The method of browsing on the other hand takes too much to find the relevant information. Directories like Yahoo try to (circumvent) the problem, but the manual process of classifying material on the Web takes up too much time, resulting in very few search results. Therefore new paradigms of searching are needed as well as new software that is able to categorize Web sites automatically.

The majority of search engines come from the United Stales and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web. The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multicultural nature of the information society. The Internet has become a success throughout the world, but the American search engines operate with a US-centric company structure and tend to concentrate upon the English language. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.

15、A major problem of keyword searching is______.

电子商务正在改变我们的生活，你准备好了吗?

在我们的行业中，物流比技术更重要。

这几个因素都可能影响你的决定。

(71) [If you are serious about growing your online business, you need to know where your market is and how to reach it.] (72) [What does the future of Internet marketing look like right now? Pretty much like a teenager.] Just take a look at today’s teens, and here’s what you’ll see.]

■ IPods loaded with music they’ve selected 

■ (73) [Cell phones used constantly for text messaging, sending photos or short video clips, web surfing and taking]

■ Wireless laptops that can link to the Internet from pretty much anywhere and what are these kids doing on their computers?

■ Reading new blog posts, watching viral videos friends send them, hanging out at social networking sites with people who share their interests, and creating their own web content and uploading it so other people can see it 

These kids tell online business owners a lot. They tell us that people are creating their own personal web experience. (74) [They’re creating networks of trust made up of people, groups and businesses they want to hear from.] (75) [They’re eliminating what’s irrelevant to them and pulling in only what they consider significant.] And they’re using a whole array of tools to do this, while accessing a full range of media.

That means that if we want to market to today’s Internet audience, we’ve got to become part of their trusted networks and use the same tools and media to reach them with content they want to see. And that boils down to one thing: segment, segment, and segment.

我们可以用这个软件来解决你的支付问题。

分析消费者的购物习惯是卖家的最重要的任务。

He was valued for his skill in ______(raise) money for the company.

They began with a good idea. They______(see) a gap between what people wanted and what was available.

Many large-and small-scale online grocer ventures have______(fail) or continue to lose money these months.

We are looking for a new manager. Good business skills in recruitment, management, negotiation, marketing and management are_______(require).