Passage 3

Wal-Mart’s online experience is proof that success in the brick and mortar world doesn’t crate corresponding success in e-commerce.

Offline, Wal-Mart is a sprawling giant, the world’s largest retailer. Its US stores number 3,300 and it employs more than one million workers, which means about one out of every 300 Americans is Wal-Mart employee.

Wal-Mart’s dominant place in offline retail might be expected to provide it with top dog e-commerce status. But analysts say Walmart. com is distinctly back ofthe pack in terms of total online sales. Wal-Mart’s offline retail success isn’t replicated online because, says Spieler, “that’s not where their customer base is.”She notes the typical online shopper is a very different creature than the typicalWal-Mart customer. “People who shop at Wal-Mart like to go to the store,”she says. “Wal-Mart caters more to people with large families and people who aren’t in much of a hurry.”

18、What is the meaning of “brick and mortar world”?

互联网与其他销售渠道不同。

不是所有的产品在互联网上都能卖得好。

这些公司的业务重点主要是销售队伍自动化。

好的计划是商业成功的第一步。

从本质上讲，这就是一种网上支付的方法。

(71 ) [Many firms have found that attracting the college marker is not a simple task.] (72) [College students are somewhat of a paradox—students are easy to find but hard to reach.] For example, (73 ) [many college college students not be reached through traditional advertising media because they have little spare time.] One promotion executive recommends that firms seeking this because they have little space time. One promotion executive recommends that firms seeking this market utilize on-campus advertising, promotions, magazines targeted specially to college students, and sports sponsorships.(74) [Word-of-mouth communication among student s and displays in college stores also represent unique opportunities in this market.] Word-of-mouth is crucial due to the close social interaction among college students.

(75) [The college store represents an important opportunity due to the homogeneous nature of the college marker:]“The firm is guaranteed that walk-in traffic is the audience it wants to reach.”

He can get help via email or a list of to frequently______(ask) questions, but he wants a live person to assist him.

The fewer clicks______(need) to order, the better.

If having one form of live support is good, having many______(choose) from is better.

Electronic signatures are_______(become)more acceptable in global transactions.