Passage 2
If we were asked exactly what we were doing a year ago, we should probably have to say that we could not remember. But if we had kept a book and had written in it an account of what we did each day, we should be able to give an answer to the question.
It is the same in history. Many things have been forgotten because we do not have any written account of them. Sometimes men did keep a record of the most important happenings in their country, but often it was destroyed by fire or in a war. Sometimes there was never any written record at all because the people of that time and place did not know how to write. For example, we know a good deal about the people who lived in China 4,000 years ago, because they could write and leave written records for those who lived after them. But we know almost nothing about the people who lived even 200 years ago in central Africa, because they had not learned to write.
Sometimes, of course, even if the people cannot write, they may know something of the past. For most people are proud to tell what their fathers did in the past. This we may call “remembered history”. Some of it has now been written down. It is not so exact or so valuable to us as written history is, because words are much more easily changed when used again and again in speech than when copied in writing. But where there are no written records, such spoken stories are often very helpful.
34、Which of the following ideas is not conveyed in the passage?
我付了同等金额的美元。(equivalent)
应该由你决定是否实施这一计划。(up to)
我和他合作这个工程。(associate)
我们公司并非总是高额盈利。(profit)
她说出了种种理由,但没有一条令人信服。(convincing)
阅读下面的短文,然后把划线的句子翻译成汉语。
(71)[The Internet is a powerful and cost-effective tool for conducting market research regarding consumer behavior, identifying new markets, and testing consumer interest in new products.] Although telephone or shopping mall surveys(调查) will continue, interest in interactive Internet research methods is on the rise. (72)[Online market research utilizing the Internet is frequently more efficient, faster, and cheaper, and you have the ability to get a more geographically diverse(不同的) audience than those found in offline surveys.] Furthermore, the size of a market research sample is the key determinant of research design. (73)[The larger the sample size, the larger the accuracy and the predictive capabilities of the results.] On the Web, one can conduct a very large research study much cheaper than with other methods (20 percent to 80 percent less). For example, (74)[telephone surveys can cost as much as $50 dollars per respondent.] This may be too expensive for a small company that needs several hundred respondents. An online survey will cost a fraction of this.
Internet-based market research is often done in an interactive manner by allowing personal contacts with customers, and it provides marketing organizations with greater ability to understand the customer, market, and the competition. For example, it can identify early shifts in products and customer trends, enabling marketers to identify products and marketing opportunities and to develop those products that customers really want to buy. (75)[It also tells management when a product or a service is no longer popular.]
telecommunications
potential sales
legal counsel
checkout process
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