The western world is filled with advertisements. Different (1) are used in advertising. For example, radio commercials get millions of teenagers to shop for products made exclusively for them. Then, magazine (2) showing models (3) in the latest style, persuade women and men to buy new clothes in order to remain (4). Newspapers too,are filled with ads stressing the need to buy everything from pills to major household appliances at (5) prices. In addition, Tv programs are (6)every five minutes with commercials telling people to try a new detergent or drink a different kind of beer. Short cinema (7) are also used for advertising purpose. Finally, advertisements in the form of posters appear almost everywhere, on walls and buildingsCompanies (8) their products to make people buy. Therefore, most companies (9) their products as the best you can buy. Of course, advertisers never talk about the (10) of their products(11) many people and companies can do their own advertising, most commercial advertising is done by agencies. The client, usually a company, goes to an advertising agency with a product it wishes to advertise. The company has probably already decided which (12) they want for their advertisement. The job of the (13) is to suggest ideas and to produce a finished advertisement from the( 14) that the client likes (15)

1.A. internets B. newspapers C.media D.radio

2. A. organizations B.companies C. advertisements D. paper

3. A. dressing B.dressed C.advertisements D.papers

4.A. fancy B.fashion C.fast D.worn

5. A. bargain B. beneficial C. high D. benefit

6. A. interloped B. interrupted C.intermediated D. interacted

7.A. film B. programs C.east D. plans

8.A.sell B.make C.produce D.advertise

9.A.want B.outlet C.represent D.present

10. A. disadvantages B.advantages C. points D. influences

11.A .After B. However C. Although D. As soon as

12.A.vehicle B. function C.medium D. transportation

13.A.agency B.company C.organ D. institute

14. A. report B.idea C.picture D.cartoon

15. A. lowest B. least C. highest D. best

4.在银行业中,虽然没有具体的商品转手,但大笔款项会从一方转到另一方。(4分)

2.People generally consider economy, dependability and convenience when they are purchasing a product

(二)将下列句子译成英文

3.他在这儿影响了我的学习。(3分)

(一)将下列句子译成中文

1.Business expectations are a crucial factor influencing investment spending. (4 分)

(一)将下列词语译成中文(5分)

1.value-added tax

2.strong competition

3.technology inflow

4.cost effectiveness

5.hypothetical economy

(二)将下列词语译成英文(5分)

6.人际关系

7.交通高峰时间

8.无形因素

9.垃圾邮件

10.短途运输

The case history of the twins appears to support the conclusion that___

According to the passage, the average I. Q. is___

This passage suggests that an individual’s I.Q___

Passage 2

There are two factors which determine an individuals intelligence. The first is the sortof brain he is born with. Human brains differ considerably, some being more capable than others. But no matter how good a brain he has to begin with, an individual will have a low order of intelligence unless he has opportunities to learn. So the second factor is what happens to the individual- the sort of environment in which he is brought upThe importance of environment in determining an individual,'s intelligence can bedemonstrated by the case history of the identical twins, Peter and Mark. Being identical. The twins had identical brains at birth, and their growth processes were the same. When the twins were three months old, their parents died, and they were placed in separate foster(抚养)homes. Peter was raised by parents of low intelligence in an isolated community with poor educational opportunities. Mark was reared in the home of well-to-do parents who had been to college. He was read to as a child, sent to good schools, and given every opportunity to be stimulated intellectually. This environmental difference continued until the twins were in their late teens, when they were given tests to measure their intelligence. Marks I. Q. was 125. twenty-five points higher than the average and fully forty points higher than his identical brother. Given equal opportunities. the twins, having identical brains, would have tested at roughly the same level.

This passage can best be titled___