The western world is filled with advertisements. Different ( 1 ) are used in advertising. For example, radio commercials get millions of teenagers to ( 2 ) for products made exclusively for them. Then, magazine ads showing models ( 3 ) in the latest style ( 4 ) women and men to buy new clothes in order to remain fashionable. Newspapers, too, are filled with ads ( 5 ) the need to buy everything from pills to major household( 6 )at bargain prices. In addition, TV programs are interrupted (7) five minutes with commercials telling people to try a new detergent(清洁剂)or drink a different kind of beer. Short cinema films are also used for advertising ( 8) . Finally, advertisements in the form of posters appear almost everywhere, on walls and buildings.Companies advertise their products to make people buy. ( 8 ), most companies ( 10 ) their products as the best you can buy. Of course, advertisers never talk about the ( 11 ) of their products.Although many people and companies can do their own advertising, most ( 12 ) advertising is done by agencies. The ( 13 ), usually a company, goes to an advertising agency with a product it wishes to advertise. The company has probably already ( 14 )which medium they want for their advertisement. The job of the agency is to suggest ideas and to produce a finished advertisement from the idea that the client likes ( 15 ).

1.A. media B. relations C. functions D. operations

2. A. lure B. shop C. buy D. sell

3. A. dressing B. wearing C. putting D. dressed

4. A. dissuade B. persuading C. persuade D. dissuading

5. A. paying B. realizing C. ignoring D. stressing

6. A. appliances B. performances C. equipments D. applications

7. A. almost B. every C. nearly D. both

8. A. basis B. habit C. purpose D. technique

9. A. Therefore B. Later C. Although D. However

10. A. maintain B. present C. find D. want

11. A. dislocations B. advantages C. demerits D. merits

12. A. favorite B. public C. non-commercial D. commercial

13. A. client B. owner C. donator D. agent

14. A. worked B. thought C. decided D. explained

15. A. better B. best C. well D. worst