Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.  In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.

  It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13, 500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.

  Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development ( OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.

  The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.

By saying "Newspapers like. . . their own doom" ( Lines 23 , Para. 1 ) , the author indicates that newspapers_________.

Part B

Directions: Write an essay of 160-200 words based on the following information. (20 points)

Write an essay based on the following chart. In your writing, you should 1) interpret the chart and 2 ) give your comments.

You should write at least 150 words.

Write your essay on ANSWER SHEET 2. (15 points)

Part A

Directions: Write a composition/letter of no less than 100 words on the following information. (10 points)

Suppose your cousin Li Ming has just been admitted to a university. Write him/her a letter to

1) congratulate him/her, and

2) give him/her suggestions on how to get prepared for university life. You should write about 100 words on ANSWER SHEET 2.

Do not sign your own name at the end of the letter. Use "Zhang Wei" instead. Do not write the address. (10 points)

Part C

Directions: Read the following text carefully and then translate the underlined segments into Chinese. (10 points)

  Who would have thought that, globally, the IT industry produces about the same volume of greenhouse gases as the world's airlines do—roughly 2 percent of all C02 emissions?

  Many everyday tasks take a surprising toll on the environment. A Google search can leak between 0. 2 and 7. 0 grams of C02, depending on how many attempts are needed to get the "right" answer. To deliver results to its users quickly, then, Google has to maintain vast data centres around the world, packed with powerful computers. While producing large quantities of C02, these computers emit a great deal of heat, so the centres need to be well air-conditioned, which uses even more energy.

  However, Google and other big tech providers monitor their efficiency closely and make improvements. Monitoring is the first step on the road to reduction, but there is much more to be done, and not just by big companies.

A Department of Health spokesperson proposed that______.

Jamie Oliver seemed to believe that______.

Dinesh Bhugra suggested that______.

Terence Stephenson agreed that______.

Part B (10 points)

Leading doctors today weigh in on the debate over the government's role in promoting public health by demanding that ministers impose "fat taxes" on unhealthy food and introduce cigarette-style. warnings to children about the dangers of a poor diet.

  The demands follow comments made last week by the health secretary, Andrew Lansley, who insisted the government could not force people to make healthy choices and promised to free businesses from public health regulations.

  But senior medical figures want to stop fast-food outlets opening near schools, restrict advertising of products high in fat, salt or sugar, and limit sponsorship of sports events by fast-food producers such as McDonald's.

  They argue that government action is necessary to curb Britain's addiction to unhealthy food and help halt spiraling rates of obesity, diabetes and heart disease. Professor Terence Stephenson, president of the Royal College of Paediatrics and Child Health, said that the consumption of unhealthy food should be seen to be just as damaging as smoking or excessive drinking.

  " Thirty years ago, it would have been inconceivable to have imagined a ban on smoking in the work-place or in pubs, and yet that is what we have now. Are we willing to be just as courageous in respect of obesity? I would suggest that we should be, "said the leader of the UK's children's doctors.

  Lansley has alarmed health campaigners by suggesting he wants industry rather than government to take the lead. He said that manufacturers of crisps and candies could play a central role in the Change 4 Life campaign, the centrepiece of government efforts to boost healthy eating and fitness. He has also criticised the celebrity chef Jamie Oliver's high-profile attempt to improve school lunches in England as an example of how "lecturing" people was not the best way to change their behaviour.

  Stephenson suggested potential restrictions could include banning TV advertisements for foods high in fat, salt or sugar before 9 pm and limiting them on billboards or in cinemas. "If we were really bold, we might even begin to think of high-calorie fast food in the same way as cigarettes—by setting strict limits on advertising, product placement and sponsorship of sports events, "he said.

  Such a move could affect firms such as McDonald's, which sponsors the youth coaching scheme run by the Football Association. Fast-food chains should also stop offering "inducements" such as toys, cute animals and mobile phone credit to lure young customers, Stephenson said.

  Professor Dinesh Bhugra, president of the Royal College of Psychiatrists, said: " If children are taught about the impact that food has on their growth, and that some things can harm, at least information is available up front.

  He also urged councils to impose "fast-food-free zones" around schools and hospitals—areas within which takeaways cannot open.

  A Department of Health spokesperson said: "We need to create a new vision for public health where all of society works together to get healthy and live longer. This includes creating a new ' responsibility deal' with business, built on social responsibility, not state regulation. Later this year, we will publish a white paper setting out exactly how we will achieve this. "

  The food industry will be alarmed that such senior doctors back such radical moves, especially the call to use some of the tough tactics that have been deployed against smoking over the last decade.

[A]  ＂ fat taxes＂ should be imposed on fast-food producers such as McDonald＇s.

[B]  the government should ban fast-food outlets in the neighborhood of schools.

[C]  ＂lecturing＂ was an effective way to improve school lunches in England.

[D]  cigarette-style. warnings should be introduced to ch

To solve the euro problem, Germany proposed that_________.

Regarding the future of the EU, the author seems to feel_________.