益阳职业技术学院英语单招测试题附解析
-
What is the passage mainly about?
- A.Advertising and promotion.
- B.Informative function of advertising.
- C.Advantages and disadvantages of advertising.
- D.Benefits of advertising and its characteristics.
-
The author thinks that the well-known TV personality________.
- A.forces his own views on the public
- B.holds one-sided views on advertising
- C.can’t tell persuasion from information
- D.is interested in nothing but the buyers’ attention
-
Which of the following opinions does the author probably accept?
- A.There is nothing wrong with advertising in persuading buyers.
- B.Advertising can prevent low-quality articles from entering markets.
- C.Advertising informs people of new ideas rather than wins them over.
- D.Buyers are not interested in getting information from advertisements.
-
20()
- A.journey
- B.wisdom
- C.opportunity
- D.community
-
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable prices，thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.By helping to increase demand it ensures an increased need for labour，and is therefore an effective way to fight unemployment.It lowers the costs of many services：without advertisements your daily newspaper would cost four times as much，the price of your television license would need to be doubled，and travel by bus or tube would cost 20 percent more.
- And perhaps most important of all，advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising，no regular advertiser dare promote a produ
- If its message were restricted merely to information，which would be difficult to achieve，for even a detail such as the choice of the colour of a shirt is subtly persuasive，advertising would be so boring that no one would pay any attention.But perhaps that
- A.he understands the cost of advertising well
- B.advertising costs money like everything else
- C.it is worthwhile to spend money on advertising
- D.everyone knows advertising is money consuming
-
17()
- A.hug
- B.nod
- C.lift
- D.strike
-
18()
- A.slipping
- B.rolling
- C.rushing
- D.breaking
-
19()
- A.firmly
- B.constantly
- C.simply
- D.politely
-
15()
- A.reached
- B.washed
- C.raised
- D.waved
-
16()
- A.watched
- B.inspected
- C.witnessed
- D.noticed
2020年单招职业技能测试笔试(适应
2020单招考试计算机职业适应性测试
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