电子商务英语2018年4月真题试题及答案解析（00888）

法律因素也应该考虑进去。(take...into account)

你实际上可以根据人们搜索的关键词来定位潜在的客户。(target)

钱会转到你的银行账户上。(transfer)

电子商务与移动商务的差距正在缩小。(gap)

为了更好保护你的电脑，要通过定期更新以维护防火墙。(regularly)

Ten years ago, Pirre Omidyar took time out from his Silicon Valley day-job to create a new kind of online trading system, now called eBay.

That opening day was not exactly a roaring success. In fact, the site attracted no visitors at all in its first 24 hours. (71 )[But within weeks, a few dozen items were already being offered for sale.] (72)[By the end of 1995, several thousand auctions,attracting more than 10,000 bids, had taken place.] Now eBay has 157 million users in 34 countries, and its annual profits will reach $ 1 billion this year.

(73) [The next step is for eBay a business-to-business platform as well, offering a channel for large-scale supply and procurement.] (74)[The company intends to make the site more user-friendly for businesses trading in bulk.] (75) [Despite eBay’s dominant market position in many countries, the company is not complacent about the future.]

Operating in new markets requires a local base for______(deliver) products.

Economy has created many opportunities for new businesses and business models, the online climate has little tolerance for delays or ______(fail).

Now eBay has 157 million users in 34 countries, with annual profits______(expect) to reach $ 1bn this year.

It may be a good idea to learn from others about how to be ______(success) in e-business.

Keep the customer______(update) of the order status at all times by email or by providing a link in your shipping page.

security policy

online market share

customer’s buying preference

local network

after-sale service

customer support

online transactions

domain name

start-up companies

shopping cart

e-procurement

neural networks

file name

standby methods

web page

commercial value

anti-virus software

smart phone

logistics

digital signature

分析n. a____________

国内的，家庭的adj. d____________

解决，下决心v. r____________

检索 v. r____________

全时的，全日制的adj. f____________

防火墙n. f____________

安装 v. i____________

备份 n. b____________

商品，日用品n. c____________

消费者n. c____________

It seems the most (31，明显的)point, but if a speaker of another language visits your(32，网站)and has difficulty understanding the content, that (33，潜在的)customer is likely to leave. Anticipate their needs and(34，提供)translated content. Although thin is a big(35，投资), it makes your customers feel welcome and businesses that care about customers maintain good reputations. 

30、()

28、()

27、()

29、()

25、()

26、()

23、()

22、()

24、()

20、What might be included in the changes concerning an e-business environment?

The Internet is(21)any other sales channel. The Internet allows companies to (22) information(23)the speed of light and at almost zero cost, to reach customers with both reach and range, to introduce new and innovative business models, to reduce(24)and generate savings, and many, many more differences, as (25)in your textbook. However, the Internet also creates more bargaining (26) for the customer, creates a more perfect information market to customer’s (27), and makes it easier for(28)to invade a company’s marketplace. So the first, and biggest, difference in e-business planning is the need(29)the entrepreneur to recognize the different and unique capabilities of the internet and begin to think differently, and creatively, about the opportunities and problems the Internet(30).

21、()

Passage 3

Success in e-business can evaporate even more quickly than it is achieved. Continued success demands protecting valuable assets. Legal counsel should play a substantive role in the way that business is conducted and external environment in which it operates. Much can be done to create a new and effective legal environment for e-business transactions.

Legal counsel can help secure the e-business environment by conducting the following activities：

Structure contracts to effectively handle e-business issues.Develop contracts that redefine the nature of the business activity, structure and cement alliance, and provide new mechanisms for resolving disputes outside the courtroom.

17、“On the down side，you don’t get much customization or integration.” What does “on the downside” mean?

19、Legal counsel can help structure contracts to______.

Passage 2

On key answer to the problem of finding and keeping customers—and turning their good will into sales一is having good Customer Relationship Management. CRM’s goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clients.

eCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers’ buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.

Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under $50 per user month. (On the down side,) you don’t get much customization or integration.

15、In order to find and keep customers and tum their good will into sales, the most important thing is to______.

16、For different companies, CRM______.

14、E-procurement may offer businesses the opportunity to______.

13、E-business is referred to as e-commerce in that it_______.

12、In most circumstances e-business refers exclusively to_______.

When you search by keyword, you often get_______results and the return of a lot of irrelevant information.

Passage 1

It is widely acknowledged today that new technologies, in particular access to the Internet, tend to modify communication between the different players in the professional world, notably：

■ relationships between the enterprise and its clients.

■ the internal functioning of the enterprise, including enterprise-employee relationships.

■ the relationship of the enterprise with its different partners and suppliers.

E-business, therefore, is a term used to describe business run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business—that is to say, any business which utilizes a computer. This usage is somewhat archaic, however, and in most contexts e-business refers exclusively to internet business.

The most common implementation of e-business is as an additional, or in some cases primary storefront. By selling products and services on line, an e-business is able to reach a mush wider consumer base than any traditional brick-and-mortar store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.

A firewall can_______unauthorized source_______stealing your information.

The company now has branches across China, and says it is looking to______.

If customers are not satisfied with the goods, the warehouse can help them to return and change the goods to______their requirement.

Google’s AdWords is a powerful and efficient online marketing tool that allows you to take_______of Google’s search functionality.

The company is looking for ways to drive even more_______to its site and further increase sales.

Electronic business transactions_______in full or in part in a wireless environment are referred to as mobile commerce.

eBay overtook Amazon as the most_______e-commerce site in 2001.

Many countries insist that a company have an actual_______business location in that country before it gets an online one.

Technical support operators can remotely_______a customer’s computer and assist them in correcting a problem.