Passage 2

On key answer to the problem of finding and keeping customers—and turning their good will into sales一is having good Customer Relationship Management. CRM’s goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clients.

eCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers’ buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.

Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under $50 per user month. (On the down side,) you don’t get much customization or integration.

15、In order to find and keep customers and tum their good will into sales, the most important thing is to______.

法律因素也应该考虑进去。(take...into account)

你实际上可以根据人们搜索的关键词来定位潜在的客户。(target)

钱会转到你的银行账户上。(transfer)

电子商务与移动商务的差距正在缩小。(gap)

为了更好保护你的电脑，要通过定期更新以维护防火墙。(regularly)

Ten years ago, Pirre Omidyar took time out from his Silicon Valley day-job to create a new kind of online trading system, now called eBay.

That opening day was not exactly a roaring success. In fact, the site attracted no visitors at all in its first 24 hours. (71 )[But within weeks, a few dozen items were already being offered for sale.] (72)[By the end of 1995, several thousand auctions,attracting more than 10,000 bids, had taken place.] Now eBay has 157 million users in 34 countries, and its annual profits will reach $ 1 billion this year.

(73) [The next step is for eBay a business-to-business platform as well, offering a channel for large-scale supply and procurement.] (74)[The company intends to make the site more user-friendly for businesses trading in bulk.] (75) [Despite eBay’s dominant market position in many countries, the company is not complacent about the future.]

Operating in new markets requires a local base for______(deliver) products.

Economy has created many opportunities for new businesses and business models, the online climate has little tolerance for delays or ______(fail).

Now eBay has 157 million users in 34 countries, with annual profits______(expect) to reach $ 1bn this year.

It may be a good idea to learn from others about how to be ______(success) in e-business.