2010年10月高等教育自学考试基础英语真题及答案

他认为创新进步的引进和吸收是现代经济大波动的主要原因。(3分)

(二)将下列句子译成英文(7分)3.总的来说，“无形”贸易的收入超过“有形”贸易的差额。(4分)

They persuade the purchaser to buy something for emotional, not rational motives. (4分)

(二)将下列词语译成英文(5分)6.无形贸易7.纯自由贸易8.资本与产出比率9.批量生产10.货币市场

(一)将下列句子译成中文(8分)

1.Foreign customers purchased a rising proportion of Japanese goods because these represented good buys in terms of price and quality. (4 分)

(一)将下列词语译成中文(5分)1.better quality products at good values2.an income tax3.the supply and demand apparatus4.cable ad revenues5.coinage

The word “commercial ” in the 2nd paragraph means _____.

The writer of this passage is _____ about the benefits of TV advertising.

State-owned television accepts ads in the following countries except _____.

To manufacturers, TV advertising is the most efficient way to promote sales because _____.

Passage 2Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries—Sweden and Denmark, for example, the state-owned television, accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is as effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium for conveying a mood or an emotional benefit for products such as long-distance telephone calls.

Which medium carries the most national advertising in Spain?

America succeeded in shaping world events over the past 40 years probably because of _____.

The purpose of writing this article is _____.

The Soviet Union was not listed as a third world nation just because of_____.

The author indicates that _____ is threatening American political power.

In New York, there is now a school with no daily lessons, no class teachers... ( 1 ) a school building! The ‘school’ is a new project. It is called ‘City-as-School’ and the name means just that: the city itself is the place where 350 students, between the ages of 15 and 18,learn their lessons.Students choose( 2 )of work which ( 3 ) them and then they help to do that work.. For instance, one girl spends her week in the offices of a Congresswoman—an elected official—helping the public ( 4 ) problems such as pensions, housing, etc. Then she goes to help in a theatre for a day and she spends one day a week ( 5 ) first-year courses at college.City-as-School is six years old. The education system in New York ( 6 ) it now, as an alternative to final years at school. But can it ( 7 ) ordinary lessons? Well, students have to pass maths and science exams( 8 ) they enter the ‘school’. These subjects are not easy to provide for in ‘City-as-School’. Teachers monitor the progress of the students. 80% to 85% of the students go to college ( or university, as it is called in Britain ) after their time at ‘City-as-School’. The ( 9 )rate is high. And the students are enthusiastic ( 10 ) their ‘school’.They like the responsibility of their work, and the ( 11 ) of purpose it gives them.In a big city like New York, there are enough resources for a ( 12 ) like this. But in Philadelphia, another large town in America, a similar school ( 13 ) because there wasn’t enough ( 14 ) of work for the students.When the students leave ‘City-as-School’, they don’t have a normal academic education;but they do know ( 15 ) about different kinds of work in the city.

1.A. even not B. not even C. no even D. even no

2. A. areas B. regions C. respects D. aspects

3. A. interests B. interest C. interested D. interesting

4. A. to B. with C. about D. on

5. A. taking B. to take C. take D. takes

6. A. admits B. receives C. accepts D. agrees

7. A. supplement B. take place C. replace D. take place of

8. A. before B. until C. unless D. after

9. A. successful B. failure C. success D. successive

10. A. at B. about C. in D. to

11. A. sense B. sensibility C. sensitivity D. sensing

12. A. class B. project C. building D. town

13. A. opened B. closed C. developed D. boomed

14. A. range B. lot C. kind D. variety

15. A. a lot B. a lot of C. lots of D. lot

Passage 1Nowadays, a standard for measuring power has changed. These changes foretell a new standard for measuring power. No longer will a nation’s political influence be based solely on the strength of its military forces. Of course, military effectiveness will remain a primary measure of power. But political influence is also closely tied to industrial competitiveness. It’s often said that without its military the Soviet Union would really be a third-world nation. The new standard of power and influence that is evolving now place more emphasis on the ability of a country to compete effectively in the economic market of the world.America must recognize this new course of events. Our success in shaping world events over the past 40 years has been the direct result of our ability to adapt technology and to take advantage of the capabilities of our people for the purpose of maintaining peace. Our industrial prowess(威力)over most of this period was unchallenged. It is ironic that it is just this prowess that has enabled other countries to prosper and in turn to threaten our industrial leadership.The competitiveness of America’s industrial base is an issue bigger than the Department of Defense and is going to require the efforts of the major institutional forces in our society—government, industry, and education. That is not to say that the Defense Department will not be a strong force in the process because we will. But we simply cannot be, nor should we be, looked upon by others as the savior of American industry.

Now a nation’s political influence depends on _____.

(A. Near every major city )in the world(B. provides )some form of(C.public transportation).

(A. At )his opinion, success(B. in) life(C. depends mainly on )how we(D. get along with )other people.

(A. Changes) in investment(B. spending) often seem to(C. pivotal in )causing(D. upswings or downswings) in a modern economy.

Without (A.taxation), it (B.would be) impossible to pay the soldiers and (C.policemen) who (D.protects) us.

A bank (A.need not keep) its (B.excess reserves) in it, but can use (C.them) (D.by) its discretion.

(A.At )that hour of (B.the morning), a train (C.came into) the station (D.every a few minutes).

The police (A.claim) that their relationship (B.with the public) (C.are )getting better, but it is (D.not true).

(A.All the) people (B.got off) the train and walked (C.toward) the stairs (D.lead to) the street.

It is cheaper to throw the cars away than _____ them.

Unemployment is(A. expected to) affect an (B.estimating )twenty thousand people this year, (C.equivalent to) (D.some) three percent of the labor force.

When (A.overall exports) (B.exceed) imports, a country (C.said to) have (D.a trade surplus).

Britain trades _____ many European countries.

By the end of this century, air pollution _____ a serious problem that endangers the health of the human race.

Not until the year of 1966 _____ made the capital of this province.

This computerized system will probably save _____ of the checkout clerk’s time.

As fuel price rose, bus companies raised their fares and _____.

The dancer and teacher who _____ giving performance now _____ my sister.

I have never seen such a spelling, it _____ a mistake.

The house is very nice _____.

What he lacks is courage, _____?

We all know automatic machines cannot do all _____ man does.

These stripes _____ by a computer.

He didn’t come back _____ it was dark.

The city is _____ most densely populated in China.

It _____ that a businessman is only interested in making profits.

When making an investment, you have to take a lot of factors into _____.

The development of science and technology _____ a change in our life.

Our income can only _____ our expenses, so we have no extra money to have a holiday.

When the exporter arranges shipment through a forwarding agent, the agent _____ the whole transaction.

Our manager spends a large _____ of time each day on the telephone.

A _____ is the place where ships from other countries can unload goods for trade, storage, processing, or transfer to another ship.

A new system of quality control was _____ to improve the firm’s products.

Violent programs on television may have a bad _____ on children.

We have to raise our prices because of the increase in the cost of _____ materials.

He told me that he had been offered a wellpaid _____ abroad.

He can not _____ to buy such an expensive car.

By _____ of taxation, we pay for things that we need just as much as we need something to eat.

The current investment _____ in our country are favorable, so a lot of foreign investors have come.

I _____ it for granted that we should have a pay raise.

This house has _____hands three times this year.