Passage One
Questions 21 to 25 are based on the following passage.
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisement have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者)with the message that there were fewer calories(热量单位, 卡)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin. but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumer still controls the final buying decision.
他的成功与其说是由于机遇, 不如说是由于努力。
What is a good education? Is it one that covers as much as possible of human history and achievements, past and present? Or ode that gives graduates the ability to find employment promptly when they leave school? Is it a broad education or a specialized one? Should it provide students with a vast collection of facts, or merely train them to think? Should a future engineer gain only the knowledge that will enable him to do his job properly, or would a richer background improve his professional ability as well as his personal life? The debate goes on and on, with good arguments on both sides.
In the eighteenth and the nineteenth centuries. the question was not even worth asking. A good education was, of course, a broad one based on the humanities. An educated man knew “something about everything”. He was familiar with the great deeds and the great ideas of the past. He had read extensively;he was able to use his own language correctly and often elegantly. He could join in any conversation about plants, planets, painters, or politics. He was at ease in the world, and he knew that his education would open to him any career that he might want to try. Even if he was mostly interested in literature, he had some knowledge of the sciences and the techniques of his time。
据估计, 在英国工作的外籍家庭佣人有两万多人。
不用说, 我们现在已不是生活在传统社会。
电脑时代的人类如同以往, 依然面临一个基本问题。
有时, 决策的疏漏不会造成严重的后果, 但有时后果却不堪设想。
The robots are used to prevent human personnel from______(expose)to radiation.
Whether a job is______(classify)as labor or work depends, not on the job itself, but on the tastes of the individual who undertakes it.
The sad condition of women working as domestics around the world received much media attention earlier this year in several______(high)publicized cases.
In 1992, Clinton won in States that gave him an______(overwhelm)370 electoral votes. compared with 168 for Bush and none for Perot.
2005年初级经济师考试《旅游经济专
初级旅游经济师试题及答案一
初级旅游经济师试题及答案二
2005年初级经济师考试《邮电经济专
初级经济师试题及答案1(邮电经济)
初级经济师试题及答案1(保险经济)
初级经济师试题及答案2(邮电经济)
初级经济师试题及答案2(保险经济)
初级经济师试题及答案3(保险经济)
2014年经济师初级考试真题《建筑经