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The tourism and hospitality industry in China faces a number of issues. For example, there had been a longstanding need to improve the quality of travel services in China, which has drawn the government’s attention, strengthening three specific areas of the tourism industry: facilities, products and services. The supervision and management of service quality is also one of the eight key responsibilities of the China National Tourism Administration. These policies demonstrate the importance of service quality for the development of China’s tourism and hospitality industry. In order to improve service quality, we need to study the association between service quality and value creation and the relationship between service quality and customer satisfaction.

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People travel for some different purposed.Some people travel entirely for the purpose or recreation or pleasure on holiday. Some people travel for reasons of health. Other people travel to visit friends or relatives. Still others travel in order to educate themselves in accordance with the old idea that travel is broadening. All of these people are generally considered tourists since the main reason for their trips is recreation. Tourist statistic also include people who are travelling on business. They are business people and government officials on specific tasks as well as people attending meeting or conventions. Others travel for personal business such as shopping, medical or legal things and educational study.

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