(2)
There are four large and distinctive segments of tourism consumers that deserve special discussion，because of their sizes and importance to the industry.These segments are business and professional travelers，vacation and leisure travelers，mature travelers and international travelers.Let’s take a brief look at the size，importance，and common characteristics of each of these segments.
Business travel is considered to be the backbone or “bread and butter” of the tourism industry，because business people are often required to travel as a part of their day-to-day activities.Since travel is a part of their jobs，the amount of money they spend on tourism services tends to stay fairly constant，and they are not as price-sensitive as vacation and leisure travelers.Therefore，the demand for business travel services is fairly inelastic. When demand does not significantly change with price fluctuations，it is said to be inelastic. In contrast，when demand changes substantially as price fluctuates，it is referred to as elastic.The demand for vacation and leisure travel and tourism services is elastic since it can be significantly influenced by changes in prices.
The prices travelers pay for airline tickets provide an excellent example highlighting differences between inelastic and elastic demands.When looking at air fares，you may have noticed the least expensive air fares are the ones booked the furthest in advance of the scheduled departure date.Since business people typically have to travel on short notice，they are willing to pay higher fares to obtain needed services.However，since leisure travel is elastic and these individuals can plan their trips in advance，they are attracted to lower air fares.How would the concepts of inelastic and elastic demand work for a downtown commercial hotel experiencing heavy demand from business travelers during the weekdays while attempting to fill the rooms with leisure travelers on the weekend?
- As companies become more global in their activities，business travel should continue to grow. In fact，travel and the expenses related to travel are the third largest expense for corporations，right after labor and information-processing expenses.
- A.tourism industry
- B.sizes and importance
- C.vacation and leisure
- D.common characteristics
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旅行社的技巧和职能
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Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.
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The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.
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五千年文明
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宴会设施
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高速火车
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人文旅游资源
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更为民主的精神
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税收
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专项特色旅游
2005年初级经济师考试《旅游经济专
初级旅游经济师试题及答案一
初级旅游经济师试题及答案二
2005年初级经济师考试《邮电经济专
初级经济师试题及答案1(邮电经济)
初级经济师试题及答案1(保险经济)
初级经济师试题及答案2(邮电经济)
初级经济师试题及答案2(保险经济)
初级经济师试题及答案3(保险经济)
2014年经济师初级考试真题《建筑经