旅游英语选读2012年10月真题试题及答案解析（00837）

旅行社的技巧和职能

Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.

The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.

五千年文明

宴会设施

高速火车

人文旅游资源

更为民主的精神

税收

专项特色旅游

保持经济稳定

on a case by case basis

当好东道主

the sociocultural effects of tourism

people like driving as a recreational experience

the huge increases in fuel costs

modern man-made attraction

the north-south differences in latitudes

volume of domestic travel by air

harmonize tourist policies among nations

fragile ecosystems

the adoption of the five-day-work week

Increasing numbers of hoteliers tend ______ pleasure ______ their business trips.

The small island country amidst the Indian Ocean，______ heavily ______ its tourist trade.

In the early nineteenth century，innkeepers ______ servants entrusted by his guests in Europe.

Sightseeing tours should______ tourists______ both an educational and cultural learning experience.

The two major tourism companies______ each other to sign the huge famous group.

Quite a number of restaurants______ already______ an additional service charge ______ the bill.

Study trips ______ often ______ part of tourism.

Tourists may spend their 1eisure time ______ various sports or entertainments.

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Cruises can ______ three main categories depending on the duration of the trips.

The World Tourism Organization______ a regular survey of world tourism.

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The further in advance of the departure date the ______ is the air fares.

People travel for a lot of reasons.Some tourists go to see battlefields or religious shrines.26are looking for culture，or simply want to have their picture27in front of famous places.But most European tourists are looking for a sunny beach to lie28.Northern Europeans are willing to pay a lot of money and29a lot of inconveniences for the sun because they have so little of it.Residents of cities like London，spend a lot of their winter in the dark30the days are so short，and much of the rest of the year in the rain.This is the reason the Mediterranean has always attracted them.Every summer，more than 25 million people travel to Mediterranean31and beaches for the same reason：sun!The huge crowds mean lots of money for the economies of Mediterranean countries.Italy’s 30,000 hotels are32solid every summer.And 13 million people33out on French beaches，parks，and roadsides.Spain’s long sandy coastline attracts more people than anywhere34.But there are35that the area is getting more tourists than it can handle. The Mediterranean is already one of the most polluted36on earth.And with increased tourism， it’s getting worse.The French can’t figure out what to do with all the garbage37by campers around St.Tropez.None of this，however，is spoiling anyone’s fun.Obviously, they don’t go there for clean water and solitude.They tolerate traffic38and seem to like crowded beaches.They don’t even mind the pollution.No matter39dirty the water is，the coastline still looks beautiful. And as long as the sun40，it’s still better than sitting in the cold rain in London.

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People usually pay ______ for needed services.

Vacation and leisure travelers are sensitive to ______.

The people working in tourism industry have their______ from business travel.

(2)

There are four large and distinctive segments of tourism consumers that deserve special discussion，because of their sizes and importance to the industry.These segments are business and professional travelers，vacation and leisure travelers，mature travelers and international travelers.Let’s take a brief look at the size，importance，and common characteristics of each of these segments.

Business travel is considered to be the backbone or “bread and butter” of the tourism industry，because business people are often required to travel as a part of their day-to-day activities.Since travel is a part of their jobs，the amount of money they spend on tourism services tends to stay fairly constant，and they are not as price-sensitive as vacation and leisure travelers.Therefore，the demand for business travel services is fairly inelastic. When demand does not significantly change with price fluctuations，it is said to be inelastic. In contrast，when demand changes substantially as price fluctuates，it is referred to as elastic.The demand for vacation and leisure travel and tourism services is elastic since it can be significantly influenced by changes in prices.

The prices travelers pay for airline tickets provide an excellent example highlighting differences between inelastic and elastic demands.When looking at air fares，you may have noticed the least expensive air fares are the ones booked the furthest in advance of the scheduled departure date.Since business people typically have to travel on short notice，they are willing to pay higher fares to obtain needed services.However，since leisure travel is elastic and these individuals can plan their trips in advance，they are attracted to lower air fares.How would the concepts of inelastic and elastic demand work for a downtown commercial hotel experiencing heavy demand from business travelers during the weekdays while attempting to fill the rooms with leisure travelers on the weekend?

People climbing up Mount Ali would experience ______changes in the scenery and the many exotic sights on the way.

The beauty of Mount Ali can ______ the beauty of the island of Taiwan.

According to the story, at first the Gaoshan people were ______ to live on Mount Ali.

(1)

Many people say that“If one has not been to Mount Ali he will not realize what magic spell a steep towering mountain can cast on the beholder” and that “he will not be able to realize how beautiful and majestic the island of Taiwan is”.

One of the eight most famed beauty spots of Taiwan，Mount Ali is located near the centre of the island，facing the western peaks of Yu’Shan or Jade Mountain to the east and dominating over the Jiayi-Tainan Plains to the west with the cities of Nantou and Aoqu to the north and the strategic Gaoxiong and Pingdong to the south.A lush，tree-clad mountain，now and then shrouded in mist and fog，it is a real enchanting experience to make one’s way up the mountain and experience the myriad changes in the scenery and the many exotic sights on the way.That is why so many sightseers would like to go holidaying there.

About the origin of the name Ali，there is this story in circulation：Once upon a time，the Gaoshan or High Mountain Tribe had a chieftain whose name was A-Ba-Li.While giving chase to a white deer one day, he arrived at this spot.But then all of a sudden the deer had vanished from sight while before him was unfolding a beautiful scene of luxuriant wooded hills.So he persuaded his tribe to come with him and，after overcoming many difficulties，turned the mountain into new hunting grounds.In memory of this chieftain，the mountain was later given the name Ali.

Mount Ali is probably named after______.

Mount Ali is often ______ in mist and fog.

The removal of ______ to trade and travel will definitely enchance China’s position as a country for financial investment，international business，and business and leisure travel.

Caves have always been the ______ of China’s natural tourism resources.

As soon as people began to travel extensively by land and by water thousands of years ago， there was a demand for ______ resting places.

Most travel principals sell their products to consumers through ______ of travel agents.

No hotel can exist without the ______ of its guests.

Consumers look at the environment and culture of the ______ they visit as a key part of the holiday experience.

Travel by air has become safe，comfortable，rapid and above all ______.

The World Tourism Organization is an official ______ organization to the United Nations.

The ______ of visitors accept staying in small guest houses living with local families in their homes.

On the other hand，the quality of the environment is ______ by tourist development itself which is promoted because of its economic importance.

The tourist is often satisfied with purchasing what he believes to be ______ example of typical local art.

The creation of income from tourism is closely bound up with ______.

Local people usually see tourism as a cultural and ______ factor.

Travel by ship did in fact ______ travel by train.

The purposes the brochure serves will dictate its design and ______.