People travel for a lot of reasons.Some tourists go to see battlefields or religious shrines.26are looking for culture,or simply want to have their picture27in front of famous places.But most European tourists are looking for a sunny beach to lie28.Northern Europeans are willing to pay a lot of money and29a lot of inconveniences for the sun because they have so little of it.Residents of cities like London,spend a lot of their winter in the dark30the days are so short,and much of the rest of the year in the rain.This is the reason the Mediterranean has always attracted them.Every summer,more than 25 million people travel to Mediterranean31and beaches for the same reason:sun!The huge crowds mean lots of money for the economies of Mediterranean countries.Italy’s 30,000 hotels are32solid every summer.And 13 million people33out on French beaches,parks,and roadsides.Spain’s long sandy coastline attracts more people than anywhere34.But there are35that the area is getting more tourists than it can handle. The Mediterranean is already one of the most polluted36on earth.And with increased tourism, it’s getting worse.The French can’t figure out what to do with all the garbage37by campers around St.Tropez.None of this,however,is spoiling anyone’s fun.Obviously, they don’t go there for clean water and solitude.They tolerate traffic38and seem to like crowded beaches.They don’t even mind the pollution.No matter39dirty the water is,the coastline still looks beautiful. And as long as the sun40,it’s still better than sitting in the cold rain in London.
26
旅行社的技巧和职能
Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.
The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.
五千年文明
宴会设施
高速火车
人文旅游资源
更为民主的精神
税收
专项特色旅游
2005年初级经济师考试《旅游经济专
初级旅游经济师试题及答案一
初级旅游经济师试题及答案二
2005年初级经济师考试《邮电经济专
初级经济师试题及答案1(邮电经济)
初级经济师试题及答案1(保险经济)
初级经济师试题及答案2(邮电经济)
初级经济师试题及答案2(保险经济)
初级经济师试题及答案3(保险经济)
2014年经济师初级考试真题《建筑经