Passage 2

Identify a consumer or business need in the marketplace.Many businesses simply begin with a good idea. A magazine article, a personal observation, an unsolved problem, a small irritation, or a friend’s suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon, com and eBay began this way.

Investigate the opportunity.Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: (relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store.)Many large-and-small-scale online grocery-ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.

15、The probable way of identifying a consumer need in the marketplace is______.

较小的机构也可以利用网络公司提供的服务。(take advantage of)

网络电子商务市场的这一增长必定会产生新的工作和商业计划。(generate)

该公司倒闭是因为其管理层没有能力组织业务。(fail)

亿贝在2001年超过亚马逊成为访问量最大的电子商务网站。(overtake)

(71)[In China, there are many b2b, b2c trade websites catering to the consumers of the United States and Europe.??]??They offer a huge variety of goods and there are also some specific commodities, such as electronic products and wedding dresses. Many European and American people go to Chinese e-entrepreneurs’ websites to buy goods, and the trading volume is considerably large.

(72) [Many Chinese consumers are interested in the high-quality daily commodities from Europe, U.S. and other countries, which results in a lot of purchasing sites.] (73) [And there comes into being a very interesting logistics business model.] That is to rent a ware house in the United States. (74) [When the Chinese consumers buy things on the United States websites and have paid for them, the warehouse can help receive goods, check them and take photos for the consumers.] If they are not satisfied with the goods, it can also help them to return and change the goods until they meet their requirement. It would also help to package the goods and have them delivered to the buyers’ hands. (75) [It is much cheaper and more convenient than the online shipping sites sending the goods directly to the consumers.]

各公司需求不同，其商业计划也迥异。(vary)

There is intense________(compete) on the Web.

______(Keep) good relationship with customers is a vital part of running an operation.

Auction web starts charging users a percentage of the sale fee in February 1996, ________(become) a real business for the first time.

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