电子商务英语2018年10月真题试题及答案解析（00888）

较小的机构也可以利用网络公司提供的服务。(take advantage of)

网络电子商务市场的这一增长必定会产生新的工作和商业计划。(generate)

该公司倒闭是因为其管理层没有能力组织业务。(fail)

亿贝在2001年超过亚马逊成为访问量最大的电子商务网站。(overtake)

(71)[In China, there are many b2b, b2c trade websites catering to the consumers of the United States and Europe.??]??They offer a huge variety of goods and there are also some specific commodities, such as electronic products and wedding dresses. Many European and American people go to Chinese e-entrepreneurs’ websites to buy goods, and the trading volume is considerably large.

(72) [Many Chinese consumers are interested in the high-quality daily commodities from Europe, U.S. and other countries, which results in a lot of purchasing sites.] (73) [And there comes into being a very interesting logistics business model.] That is to rent a ware house in the United States. (74) [When the Chinese consumers buy things on the United States websites and have paid for them, the warehouse can help receive goods, check them and take photos for the consumers.] If they are not satisfied with the goods, it can also help them to return and change the goods until they meet their requirement. It would also help to package the goods and have them delivered to the buyers’ hands. (75) [It is much cheaper and more convenient than the online shipping sites sending the goods directly to the consumers.]

各公司需求不同，其商业计划也迥异。(vary)

There is intense________(compete) on the Web.

______(Keep) good relationship with customers is a vital part of running an operation.

Auction web starts charging users a percentage of the sale fee in February 1996, ________(become) a real business for the first time.

privacy policy

The typical business is quite comfortable selling to customers in the______ (tradition) ways.

A shop selling women’s fashion will have far______(few) fraud problems.

debit card

log on

market analysis

sales channel

revenue model

third parties

consumer

retail industry

commodity

physical store

virus

key factors

business activity

conduct business

unload

download

information products

intelligent search engines

安全，保证，担保n.s_______________

computing power

影响v.a_______________

自动的adj.a_______________

非法侵入(电脑数据系统)v.h_______________

促销，宣传，促进v.P_______________

潜在的，有可能的adj.P_______________

全球的adj.g_______________

范围，领域，域名n.d_______________

经济n.e_______________

One of the primary (31，忧虑)for a lot of people when it comes to doing business on the internet is (32，财务的)information. (33，信用)card numbers, bank (34，账户)and passwords are floating around all the time. If you (35，经营)an e-business you could have hundreds of people’s information just waiting for a clever hacker to come along and take it.

优势，有利条件n.a_______________

28、()

29、()

30、()

27、()

26、()

24、()

25、()

23、()

22、()

Viruses can worm their way into your computer from a variety of sources that contain viruses. Once viruses get into your (21)business computer, it can wreak havoc (22)a variety of ways that(23)from sending spam emails out to your database of customers to completely(24)your computer. The best way to(25) viruses, worms and other problems from(26)your computer and your online business is to install anti-virus software. Also be sure to keep the antivirus software (27).

Hackers and other unauthorized individuals accessing information on your customers and personal and business financial information can create a myriad of problems including identity theft. In order to prohibit unauthorized sources(28)accessing all of this pertinent information, you should install a firewall, which(29) unauthorized access to your computer. It is just as important to(30)your firewall by updating it regularly to further protect your computer.

21、()

20、Probably the most effective way of growing your business and sales online is______.

19、By linking your website with strategic partners, you can earn______with potential customers.

Passage 3

Create a high quality website thatoffers excellent information and resources to those visiting the site. The most effective strategy for placing yourself in front of potential customers still involve organic search engine results.

Execute effective performance marketing campaigns.You can actually target potential customers based on the keywords they search for. Google AdWords is a powerful and efficient online marketing tool that allows you to take advantage of Google’s search functionality. Performance marketing is a powerful and efficient way to market your products or services since you can precisely analyze your target market based on how they search while only paying when someone actually clicks on your ads. It can seriously increase your targeted traffic with proper research, implementation, ad design, and ad copy.

Don’t underestimate the value of quality links.A good link campaign will both improve your presence online as well as provide your business with credibility by linking your website with strategic partners.

Email marketingis an absolutely essential e-business marketing strategy, and if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business overwhelmingly. The money is really in the list!

Creating your own affiliate programis arguably the most effective way of growing your business and sales online. Affiliate marketing is like having your own online sales force working on a commission-only basis. By creating a powerful affiliate program, you can enable other website owners and online marketers to boost sales and traffic on your own site. In return you offer your affiliates a percentage of the sales they generate for you.

18、The most effective strategies for placing yourself in front of potential customers involve_______search engine results.

16、The statement “relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store” means_______.

17、To investigate a real opportunity, you have to______.

Passage 2

Identify a consumer or business need in the marketplace.Many businesses simply begin with a good idea. A magazine article, a personal observation, an unsolved problem, a small irritation, or a friend’s suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon, com and eBay began this way.

Investigate the opportunity.Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: (relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store.)Many large-and-small-scale online grocery-ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.

15、The probable way of identifying a consumer need in the marketplace is______.

14、Search engines cannot work very efficiently today because_______.

13、It can be learnt that if a Japanese uses American search engines in Japan he may have the problem of_______.

12、Which of the following is true about the search engines from the U.S.?

Passage 1

Searching by keyword is the most common method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.

The majority of search engines come from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.

The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.

The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches complete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.

11、The problems with searching by keyword are_______.

Wal-Mart’s online experience is the_____that success in the brick and mortar world doesn’t create corresponding success in e-commerce.

If you’re going to______globally, then you must take the time and effort to localize your content for each country that you target.

The combination of______and real e-commerce would be the important trends of e-business in the future.

Most shopping carts support at least a dozen gateways, so check the list ______your shopping cart vendor’s website.

Write clearly and prominently the sales and after sales support terms so as to avoid______.

The Internet allows companies to_______costs and generate savings.

The Internet creates a _______ for e-businesses to enter international market.

Some business strategics will help an e-business______an international market.

Without a firewall, you are not in______of who is and isn’t allowed to access your computer.

Legal counsel can______risks that arise from changes in the business environment.