Passage 3

Create a high quality website thatoffers excellent information and resources to those visiting the site. The most effective strategy for placing yourself in front of potential customers still involve organic search engine results.

Execute effective performance marketing campaigns.You can actually target potential customers based on the keywords they search for. Google AdWords is a powerful and efficient online marketing tool that allows you to take advantage of Google’s search functionality. Performance marketing is a powerful and efficient way to market your products or services since you can precisely analyze your target market based on how they search while only paying when someone actually clicks on your ads. It can seriously increase your targeted traffic with proper research, implementation, ad design, and ad copy.

Don’t underestimate the value of quality links.A good link campaign will both improve your presence online as well as provide your business with credibility by linking your website with strategic partners.

Email marketingis an absolutely essential e-business marketing strategy, and if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business overwhelmingly. The money is really in the list!

Creating your own affiliate programis arguably the most effective way of growing your business and sales online. Affiliate marketing is like having your own online sales force working on a commission-only basis. By creating a powerful affiliate program, you can enable other website owners and online marketers to boost sales and traffic on your own site. In return you offer your affiliates a percentage of the sales they generate for you.

18、The most effective strategies for placing yourself in front of potential customers involve_______search engine results.