23、()

电子商务的交易通常涉及几个互动的步骤。 (involve, interactive steps)

应该由你决定是否实施这一计划。(up to, carry out)

愿意买该产品的人越多，价格就降得越多。(the more, the more)

我们要事先准备所有申请材料。(in advance, application materials)

为了获得市场份额，他们必须竭尽全力。(market share, go to lengths)

smart cards

阅读下面的短文，然后把划线的句子翻译成汉语。

It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc. estimates that over 75% of e-commerce start-ups will end in failure. (71) [While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up.] This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) [Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.]

One thing is clear: There are a lot of ways for a new business to go out of business. (73) [Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail.] To increase the chances of success, managers need to consider four crucial inputs: 

Management/People:The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.

Market Opportunity:To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) [In addition, ma-nagement must recognize the company’s market position and the potential of its ideas in the market.]

Funding:The ability of the venture to raise operating cash in order to establish profitability.

Product and Service:This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.

(75) [By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase—businesses can position themselves to weather inevitable challenges.]

on-line order

human resources

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