旅游英语选读2012年10月真题试题及答案解析（00837）

旅行社的技巧和职能

Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.

The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.

五千年文明

宴会设施

高速火车

人文旅游资源

更为民主的精神

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专项特色旅游